Poppy is a grower-florist based in the Cotswolds and a vocal advocate for the 'Grown Not Flown' movement. With a decade of organic farming experience, she teaches eco-friendly mechanics like moss bases and agra-wool to replace toxic floral foam.
Poppy Greenwood represents the new wave of ethical floristry, operating a thriving organic flower farm that supplies local markets and eco-conscious weddings. She is deeply committed to reducing the carbon footprint of the industry, advocating for British native varieties over imported exotics that carry high air miles. Poppy is a technical pioneer in 'closed-loop' floristry, developing compostable mechanics using chicken wire, sphagnum moss, and willow branches to eliminate single-use plastics and toxic phenolic foam. Her expertise extends to the agricultural side, teaching florists how to source from micro-growers, understand the seasonality of dahlias and peonies, and turn 'roadside weeds' like cow parsley into premium design elements. She writes passionately about the 'Sustainable Eco-Floristry Manifesto,' offering practical steps for businesses to switch to renewable energy, manage green waste, and educate clients on why local, seasonal blooms are superior in scent and sustainability.